The product: Dance tutorial is a website that offers dance online classes at your home comfort zone
My role: UX Researcher
The problem: Usually dance classes are taking place physically. Thus, dance tutorials website offers an different service to either professional dancers or dancelovers
The goal: Dance tutorials aim to offer an online dance platform for all kind of users.
USER RESEARCH: PAIN POINTS
Streaming classes
Usually, dance schools organize streaming classes which are scheduled on a fixed time slot, make some user misses classes.
Some websites do not have info about the dance teachers
Users wont to check the profile of teachers and their experience.
Experience
Online dance websites don’t provide an engaging browsing experience
USER PERSONA
USER JOURNEY MAP
SITEMAP
Difficulty with website navigation was a primary pain point for users, so I used that knowledge to create a sitemap. My goal here was to make strategic information architecture decisions that would improve overall website navigation. The structure I chose was designed to make things simple and easy.
DIGITAL WIREFRAMES
LOW - FIDELITY PROTOTYPE
HIGH - FIDELITY PROTOTYPE
My hi-fi prototype followed the same user flow as the lo-fi prototype, and included the design changes made after the usability study, as well as several changes suggested by members of my team.
KEY TAKEAWAYS
Impact: Target users shared that the design was intuitive to navigate through, more engaging with the images, and demonstrated a clear visual hierarchy.
What I learned: I learned that even a small design change can have a huge impact on the user experience. The most important takeaway for me is to always focus on the real needs of the user when coming up with design ideas and solutions.
NEXT STEPS
Conduct followup usability testing on the website to add extra features and setups.
Add more dance resources for users in order they have a variety of dance classes to choose